LazyLawn is delighted with another high profile endorsement, after IKEA turned to the brand to create a ready-made summer lawn for its latest outdoor product displays. LazyLawn were approached by the Belfast branch of the furniture assembly store to install 100 square metres of its low maintenance, hard wearing Wonder Yarn. The store was looking for an easy, hassle-free alternative to traditional turf to complement its outdoor products, such as garden furniture. And because the store attracts such a large number of visitors, they required a product that would be durable and maintain that freshly cut summer lawn look long-term. Based on the brief provided by IKEA, the LazyLawn Wonder Yarn was recommended, which is the UK’s best selling product due to its premium quality and freshly cut appearance. This product is the perfect accompaniment to the store’s summer displays, but will also be suitable for all seasons and is very low maintenance, as it doesn’t require cutting or watering. The name derives from its ‘W’ shaped yarn development, enabling the green blades of grass to stand upright. The realistic look of the Wonder Yarn is achieved by the colour mix and texture of the individual strands, which are made from polyethylene. Happily, IKEA was very impressed! Indeed, so impressed with the quality of the lawns, the service and the speed of installation, that they were happy to display our logo within an area of the artificial turf. This is another big plus for LazyLawn, and our reputation nationwide, and throughout Europe continues to flourish. as we constantly push up the standards in product development and installation methods. But of course, it is not just giant organisations like IKEA that are turning to fake lawns for convenience. The increase in demand from home owners looking for a low maintenance alternative for their gardens continues to grow, year on year, as more people discover, and appreciate, the virtues and convenience of replace their grass with LazyLawn artificial turf.