Chill out at Bloomsbury with LazyLawn

August 19, 2014

The prestigious London hotel Bloomsbury has discovered that artificial grass is greener after calling upon LazyLawn to install a splash of colour to the premises.

The UK’s biggest artificial grass brand has added a fresh new look to The Bloomsbury Hotel, on Great Russell Street, using its latest artificial turf, Chill.

Completed in less than a day, LazyLawn transformed parts of The Bloomsbury Hotel’s grey exterior into a vibrant display of green that’s guaranteed to look good all year round.

Daniel Healey, Manager at The Bloomsbury Hotel, comments:

Our main aim was to improve the aesthetics of two areas of the hotel, where it wasn’t possible to lay real turf.The areas that have been transformed include land in front of the hotel, which previously had no planting, and an outside area within the centre of the hotel, which guests are able to view. By using LazyLawn we have been able to ensure these areas are now green 365 days of the year.I chose the Chill-style turf because it looks the most authentic and I was impressed with the quality of the grass and its realistic appearance.The LazyLawn team ensured there was minimum disruption during the installation process and effectively worked around our needs and deadline.

LazyLawn has grown a reputation as the country’s favourite artificial grass brand after being used by a number of high profile names.

Andy Driver, Marketing Director at LazyLawn, comments:

We’re delighted to be able to provide The Bloomsbury Hotel with an attractive and low maintenance solution to improving the aesthetics of the hotel grounds.LazyLawn is ideal for these types of projects as it offers a superior appearance to natural grass all year round and in any weather, without the need for watering or mowing – it’s a cost effective way to add a splash of colour to areas that are normally quite stark.Chill is the latest addition to our LazyLawn range of artificial grass surfaces and is becoming increasingly popular with customers due to its impressive natural appearance.Thanks to the soft, full pile design and realistic colouring, including green and beige coloured yarns, Chill looks and feels like the real thing.