It's the school holidays, and the last thing you need, or want, is bored children on your hands.
You've done the day out, the cinema and fast food treat, and inflicted on them a trip to the shops. You've been on line and looked at all the options for entertainments and days out, but - frankly - it can become a bit expensive if you try to maintain the treats throughout the week.
So now they're in the bedrooms playing computer games, because going outside to play may be a non-starter due to the fears of damage to the lawn if the youngsters decided to host their own Champions League tournament, or just inflict some serious wear and tear - and with spring just around the corner,you want the back garden to look in good condition.
Well, with "a state of the art artificial lawn" (the words of Alan Titchmarsh no less), you need have no fear of the children slipping and sliding, running and jumping, playing football or generally just wearing themselves out with energetic activity. Even the family pet can have a great time, and not worry about being in the dog-house later for making a mess!