Chloe Tokyo

For its 60th anniversary, clothing brand, Chloe, launched a roadshow of previous and current products around the world. For the pop-up shop, they wanted a floor that really stood out and attracted attention in busy department stores.

A floor design was chosen for its unique 3D look, the colours were then selected, and we began producing the flooring on our automated cutting machines. The flooring was made from 3 colours of exhibition carpet as it was only required to last for 7 days.

The floor was shipped to Japan by airfreight, including all the required tools and adhesives. Due to the pattern, it was shipped in large 6-sided polygons made up from three of the colours. Once on-site, each polygon was stacked side-by-side on the floor to create the repeating pattern.

The installation was completed by one of our specialists overnight in central Tokyo and followed by further locations, including Selfridges in London.

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